Gerry Lubansky
Founding Partner
Drive by a lifelong fascination with he psychology of... (read more)
Driven by a lifelong fascination with the psychology of sales and the science of marketing, I’ve built my career by merging these disciplines into powerful, agile strategies within Canada’s Consumer Products industry. My reputation as a transformational leader and Goto Market strategist with the ability to inspire growth and positive change in business leaders and their teams is widely recognized in the marketplace.
In senior executive roles, I’ve consistently led dynamic, marketing and product development teams, delivering sustained business growth and brand strength. My leadership in sales strategy has boosted performance and profitability, allowing me to successfully launch new consumer products with Canada’s top retailers and distributors. For over a decade, I’ve expanded my impact as a certified executive and performance coach, mentoring leaders, managers and business students on cutting-edge marketing and sales techniques.
I take pride in translating complex business strategies into compelling narratives that inspire action. At Goto Market Solutions, we specialize in helping organizations develop successful go-to-market plans, using a refined understanding of operations and efficiency to drive results. If you’re seeking tailored insights and strategic guidance, I invite you to reach out and discover how we can help your business thrive.
Liezl van Rensburg
Founding Partner
With deep C-suite experience across diverse industries... (read more)
With deep C-suite experience across diverse industries, Liezl brings a global lens to strategic consulting, helping consumer brands thrive through operational excellence and targeted growth. Now as Managing Partner at GoTo Market Solutions, she partners with top industry leaders to craft go-to-market strategies that integrate business vision, operating models, and capabilities into customer-focused best practices—all designed to build a lasting competitive advantage. Liezl’s end-to- end perspective enables clients to reduce costs while improving efficiencies thereby unlocking much needed resources to reinvest in customer facing activities to drive profitable growth.
Known for combining strategic acumen with practical execution, Liezl works side-by-side with client leadership to transform operations—from process design and supplier negotiation to risk management and workforce engagement. Her signature strength lies in turning complexity into clarity, unlocking efficiencies and channeling resources into innovation and growth. Respected as both a high-impact strategist and a long-term advisor, Liezl delivers outcomes that matter in a fast-changing business world.
Mission, Vision, Values
About Us
Company Mission
Our mission is to be the premier partner for high-performing organizations, business leaders, and their teams in bringing innovative products and services to the Canadian marketplace. We provide a complete end-to-end business solution to ensure go-to-market success—designing and implementing high-impact strategies that close execution gaps, fuel sustainable growth, expand market share, enhance profitability, and drive competitive advantage and category leadership.
Company Vision
Our vision is to be the most trusted partner and recognized leader in strategy consulting and enablement, empowering growth-focused businesses and their leaders with practical, high-impact go-to-market execution providing the strategic support they need to achieve exceptional, profitable, and sustainable growth.
Our Values
Our values aren’t just words on a page- they guide how we show up for our clients, partners and each other.
- Real Partnership: We build alongside our clients, acting as a true extension of their teams.
- Courtesy & Respect: Every interaction is grounded in professionalism, empathy, and care.
- Customer Centricity: Our solutions are tailored, our focus unwavering—client success is at our core.
- Integrity: We lead with honesty, transparency, and follow-through—always.
- Agility: Fast-moving, adaptable, and ready for change—we meet business needs in real time.
- Clarity Over Complexity: Strategy should be simple—our communication and execution stay focused and actionable
- Progress Over Perfection: We prioritize building momentum, delivering practical solutions that grow with your business.