Stop Chasing the Title. Start Owning the Engine.

by Gerry Lubanszky | Jul 31, 2026 | Leadership & Careers, Sales & Business Development

For Gen Z professionals, and the senior leaders who will promote them Every young professional I meet wants to be Chief Revenue Officer by thirty-five. Almost none of them want to learn how revenue is actually made. That is the gap. And it is the single biggest career...

The Competence Trap: Why Canadian Consumer Products Leaders and Young Professionals Must Rewrite the Career Equation Before 2030

by Gerry Lubanszky | Jun 16, 2026 | Leadership & Careers

By: Gerry Lubanszky, Founder & CEO, Consumer Products Institute of Canada (CPIOC) 1. The Discomforting Truth: Competence is a Declining Asset Let’s stop pretending everything is fine. If you are sitting comfortably in your office or your cubicle today, believing...

The Skills Equation: What the World Economic Forum’s Latest Findings Mean for Canada’s Consumer Products Workforce

by Gerry Lubanszky | Jun 15, 2026 | Leadership & Careers

Every two years, the World Economic Forum publishes a snapshot of where the global labour market is heading, and its latest edition offers something Canadian commercial leaders should pay close attention to. The headline figure is striking on its own. Workers can...

What Senior Leaders Are Actually Looking For

by Gerry Lubanszky | May 21, 2026 | Leadership & Careers

(And What You’re Probably Getting Wrong) A candid look at how promotions really work in consumer products, from someone who’s been on both sides of the table. By Gerry Lubanszky | Founder, GoTo Market Solutions Ltd. | Executive Director, Consumer Products Institute of...

In my practice, I am often asked what is the difference between leading and managing people?

by Gerry Lubanszky | Oct 15, 2024 | Leadership & Careers

Managing people involves maintaining the status quo, focusing on planning, organizing, and coordinating tasks to achieve specific goals. It is all about efficiency, process, and ensuring the team meets its objectives. Leading people, on the other hand, is about...