by Gerry Lubanszky | Aug 14, 2026 | Marketing & Brand, Sales & Business Development
Why do we continue this misguided approach to marketing our wares in the consumer products industry? Senior leaders hear this from me in every strategy session, and young professionals hear it in every training cohort: If you are still selling “quality” as your...
by Gerry Lubanszky | Jul 31, 2026 | Leadership & Careers, Sales & Business Development
For Gen Z professionals, and the senior leaders who will promote them Every young professional I meet wants to be Chief Revenue Officer by thirty-five. Almost none of them want to learn how revenue is actually made. That is the gap. And it is the single biggest career...
by Gerry Lubanszky | Jul 2, 2026 | Innovation, Marketing & Brand
I’m going to say something that will annoy half the marketing departments in the consumer products industry: most of what gets celebrated as “innovation” in a product launch deck is nothing of the sort. It’s a new colour. A shinier logo. A “new and improved” sticker...
by Gerry Lubanszky | Jun 23, 2026 | Innovation, Marketing & Brand
Every product manager I coach right now is using AI to move faster. Specs get drafted in minutes, competitive scans happen before coffee, and roadmap slides practically build themselves. Almost none of them have noticed what they’re trading away to get that speed. If...
by Gerry Lubanszky | Jun 16, 2026 | Leadership & Careers
By: Gerry Lubanszky, Founder & CEO, Consumer Products Institute of Canada (CPIOC) 1. The Discomforting Truth: Competence is a Declining Asset Let’s stop pretending everything is fine. If you are sitting comfortably in your office or your cubicle today, believing...
