by Gerry Lubanszky | Aug 14, 2026 | Marketing & Brand, Sales & Business Development
Why do we continue this misguided approach to marketing our wares in the consumer products industry? Senior leaders hear this from me in every strategy session, and young professionals hear it in every training cohort: If you are still selling “quality” as your...
by Gerry Lubanszky | Jul 31, 2026 | Leadership & Careers, Sales & Business Development
For Gen Z professionals, and the senior leaders who will promote them Every young professional I meet wants to be Chief Revenue Officer by thirty-five. Almost none of them want to learn how revenue is actually made. That is the gap. And it is the single biggest career...
by Gerry Lubanszky | May 19, 2026 | Sales & Business Development
Why Value-Add Is a Dead Idea and Value-Included Is the Only Strategy That Wins By Gerry Lubanszky | Founder, Consumer Products Institute of Canada (CPIOC) May 2026 | For Sales, Business Development & Account Management Professionals in Canada’s Consumer Products...
by Gerry Lubanszky | Mar 23, 2026 | Marketing & Brand, Sales & Business Development
The durable consumer goods sector in Canada is navigating one of its most complex competitive landscapes in a generation. The rules of retail have fundamentally shifted, and yet, many brands and retailers are still playing by an outdated playbook. For years, shelf...
by Gerry Lubanszky | Mar 3, 2026 | Innovation, Sales & Business Development
AI isn’t killing sales careers. Letting someone else think for you is. Open LinkedIn. Scroll five posts. You’ll see how it happens. “Steal my AI prompts for discovery.” “This platform replaces cold calling.” “Up your game with these AI prompts.” “Close more deals...
by Gerry Lubanszky | Feb 6, 2026 | Innovation, Sales & Business Development
In the relentless pursuit of efficiency, sales professionals have embraced generative AI as a powerful ally. AI can draft a 20-slide deck in seconds, synthesize market data, and polish bullet points into corporate prose. But as we race to automate, a dangerous paradox...
