by Gerry Lubanszky | Jul 2, 2026 | Innovation, Marketing & Brand
I’m going to say something that will annoy half the marketing departments in the consumer products industry: most of what gets celebrated as “innovation” in a product launch deck is nothing of the sort. It’s a new colour. A shinier logo. A “new and improved” sticker...
by Gerry Lubanszky | Jun 23, 2026 | Innovation, Marketing & Brand
Every product manager I coach right now is using AI to move faster. Specs get drafted in minutes, competitive scans happen before coffee, and roadmap slides practically build themselves. Almost none of them have noticed what they’re trading away to get that speed. If...
by Gerry Lubanszky | Jun 9, 2026 | Innovation, Marketing & Brand
Every single year, a new marketing channel hits the Canadian retail landscape with absolute, unquestioned momentum. TikTok, Connected TV, retail media networks, podcasts, and automated direct-to-consumer (DTC) funnel tools promise an immediate revolution. In...
by Gerry Lubanszky | Mar 3, 2026 | Innovation, Sales & Business Development
AI isn’t killing sales careers. Letting someone else think for you is. Open LinkedIn. Scroll five posts. You’ll see how it happens. “Steal my AI prompts for discovery.” “This platform replaces cold calling.” “Up your game with these AI prompts.” “Close more deals...
by Gerry Lubanszky | Feb 6, 2026 | Innovation, Sales & Business Development
In the relentless pursuit of efficiency, sales professionals have embraced generative AI as a powerful ally. AI can draft a 20-slide deck in seconds, synthesize market data, and polish bullet points into corporate prose. But as we race to automate, a dangerous paradox...
