by Gerry Lubanszky | Aug 14, 2026 | Marketing & Brand, Sales & Business Development
Why do we continue this misguided approach to marketing our wares in the consumer products industry? Senior leaders hear this from me in every strategy session, and young professionals hear it in every training cohort: If you are still selling “quality” as your...
by Gerry Lubanszky | Jul 2, 2026 | Innovation, Marketing & Brand
I’m going to say something that will annoy half the marketing departments in the consumer products industry: most of what gets celebrated as “innovation” in a product launch deck is nothing of the sort. It’s a new colour. A shinier logo. A “new and improved” sticker...
by Gerry Lubanszky | Jun 23, 2026 | Innovation, Marketing & Brand
Every product manager I coach right now is using AI to move faster. Specs get drafted in minutes, competitive scans happen before coffee, and roadmap slides practically build themselves. Almost none of them have noticed what they’re trading away to get that speed. If...
by Gerry Lubanszky | Jun 9, 2026 | Innovation, Marketing & Brand
Every single year, a new marketing channel hits the Canadian retail landscape with absolute, unquestioned momentum. TikTok, Connected TV, retail media networks, podcasts, and automated direct-to-consumer (DTC) funnel tools promise an immediate revolution. In...
by Gerry Lubanszky | Jun 8, 2026 | Marketing & Brand
The new product was launched. The campaign had to be everywhere. The message got lost somewhere in the rush. This is the cycle that Marketing Communications managers in Canadian consumer products know better than almost anyone, and most of them will tell you, quietly,...
by Gerry Lubanszky | May 12, 2026 | Marketing & Brand
That’s the trade most brand managers in Canada’s consumer products industry are being asked to make right now. Not because they don’t understand the risk, but because the way their organizations measure success makes it very difficult to choose otherwise. Here’s how...
