by Gerry Lubanszky | Jun 15, 2026 | Leadership & Careers
Every two years, the World Economic Forum publishes a snapshot of where the global labour market is heading, and its latest edition offers something Canadian commercial leaders should pay close attention to. The headline figure is striking on its own. Workers can...
by Gerry Lubanszky | Jun 9, 2026 | Innovation, Marketing & Brand
Every single year, a new marketing channel hits the Canadian retail landscape with absolute, unquestioned momentum. TikTok, Connected TV, retail media networks, podcasts, and automated direct-to-consumer (DTC) funnel tools promise an immediate revolution. In...
by Gerry Lubanszky | Jun 8, 2026 | Marketing & Brand
The new product was launched. The campaign had to be everywhere. The message got lost somewhere in the rush. This is the cycle that Marketing Communications managers in Canadian consumer products know better than almost anyone, and most of them will tell you, quietly,...
by Gerry Lubanszky | May 26, 2026 | Customer Experience
The people who talk to your customers every single day are almost never in the room when the big decisions get made. Think about that for a second. In Canada’s consumer products industry, customer relations practitioners sit on an absolute goldmine of commercial...
by Gerry Lubanszky | May 21, 2026 | Leadership & Careers
(And What You’re Probably Getting Wrong) A candid look at how promotions really work in consumer products, from someone who’s been on both sides of the table. By Gerry Lubanszky | Founder, GoTo Market Solutions Ltd. | Executive Director, Consumer Products Institute of...
