by Gerry Lubanszky | May 19, 2026 | Sales & Business Development
Why Value-Add Is a Dead Idea and Value-Included Is the Only Strategy That Wins By Gerry Lubanszky | Founder, Consumer Products Institute of Canada (CPIOC) May 2026 | For Sales, Business Development & Account Management Professionals in Canada’s Consumer Products...
by Gerry Lubanszky | May 12, 2026 | Marketing & Brand
That’s the trade most brand managers in Canada’s consumer products industry are being asked to make right now. Not because they don’t understand the risk, but because the way their organizations measure success makes it very difficult to choose otherwise. Here’s how...
by Gerry Lubanszky | Mar 23, 2026 | Marketing & Brand, Sales & Business Development
The durable consumer goods sector in Canada is navigating one of its most complex competitive landscapes in a generation. The rules of retail have fundamentally shifted, and yet, many brands and retailers are still playing by an outdated playbook. For years, shelf...
by Gerry Lubanszky | Mar 3, 2026 | Innovation, Sales & Business Development
AI isn’t killing sales careers. Letting someone else think for you is. Open LinkedIn. Scroll five posts. You’ll see how it happens. “Steal my AI prompts for discovery.” “This platform replaces cold calling.” “Up your game with these AI prompts.” “Close more deals...
by Gerry Lubanszky | Feb 6, 2026 | Innovation, Sales & Business Development
In the relentless pursuit of efficiency, sales professionals have embraced generative AI as a powerful ally. AI can draft a 20-slide deck in seconds, synthesize market data, and polish bullet points into corporate prose. But as we race to automate, a dangerous paradox...
